Could a former journalist establish a successful premium accessory and clothing brand? Ask Jason Maggio. He founded in 2007 now now is known as Official Crown Of Laurel brand, which became known for its stylish high quality hats.What was his business before? The magazine Vapor editor and founder developed a successful business in the press, but ultimately decided that it was not him and sold Vapor "in Los Angeles magazine publishers. Soon after, he turned the other way - founded caps brand Official Crown Of Laurel, also known as a less official. The name even for several reasons: the interface with hip-hop (often used in official utterances) and personal communications (often used Jason lingo).More
Why the caps market was choisen? Because Jason found a gap in it, which is able to exploit: under the big hats manufacturers reaction to what is happening in the fashion world is old. One or the other styles comes and goes very quickly, so hats manufacturers fail to exploit it. This was understood by Jason and he started making stylish hats: a lot and often. Official spent two or three new-style caps every few weeks. And fans started rushing between them appeared in a number of stars: Lil Wayne, Chris Brown, Stevie Johnson, C Plus, Brian Anderson.
Official Crown favorite in a few years become high quality hats manufacturer, who is not afraid to experiment, to scrap long-standing standards that designers never said, "this really too much." Inspired by everyone thoughts source - the youth, their future and novadays furious adventures and events, youth subcultures, all that driving force, it keeps Official Crown to go and move on.