New Era - one of the largest manufacturers in the world hats, snapback style hat which is known throughout the world. For a company which has been in existence for nearly 100 years, founder of Germany to the United States comes Ehrhardt Koch. He got a job at the age of 16 Miller Brothers hats in the company. It worked for a German as much as 18 years. Through them probably learned everything we could learn about the production of caps. However, he understood that in order to reach the very top, he will need to set up your cap company. And in 1920, borrowing $ 5,000 dollars so happened - Buffalo, with 14 new employees born New Era hats manufacturer, headed by Koch. His goal was to produce high quality stylish hats. In the market, they took the eight-panel-type hat, also known as the "Gatsby." Ehrhardt believed that impeccably made hat to cheer for most New Era buyers and thereby force them to buy the company products again. Ehrhardt believing that his company afloat for a long time since the early days taught his son Harold hats cooking secrets.More
Harold started to work New Era company since the lowest position. And it was day one day he became the new head of the New Era. Like his father, Harold was the innovator and manufacture of hats was invented many things have changed all caps industry. Over the years, fashion has evolved and New Era hats has been manufacturing top end of that time sport - baseball.
1934, trade reached the first professional baseball club Cleveland Indians hat. In modern times the official contracts with the opponents had not yet, so hats manufacturers highly competed. However, Harold followed the rule: quality first, and will continue to follow and quantity. And it paid off New Era hats quickly became popular and a lot of local, amateur baseball players wore hats that specially produced the New Era. Deliverables and adjustable size hat, which made a century revolution. 1954 debuts a new type of legendary fitted cap New Era 59Fifty, which is by far the leader in caps comfort, style and functionality. In 1969, the company began supplying hats famous NASA Space Research Organization.
Later, when the New Era had entered into agreements with almost all professional baseball league MLB clubs, the fans wanted to get the same as the New Era 59Fifty caps, which the players wore. This particular company has increased sales and further popularized by New Era. Finally, in 1993, the MBL and the New Era was a formal partnership agreement and all clubs and their players, assistants and the staff were wearing New Era hats.
In 1997, a special New Era caps had a wish to renowned director Spike Lee. The company fulfills this request very quickly, and Spike Lee, they created the company first ad, which appeared on television screens. After several years of New Era exploded and outside of the U.S. - Japan, Europe requires a New Era caps. Also expanded, and the New Era sports partnerships - are now manufactured in the NBA, NHL teams leagues hats appear and joint projects with famous designers, clothing makers. Although the installation was done very many years, the New Era company goals are still the same - to provide the highest quality hats. Happy New Era hats owners can attest, the company carries out a promise!