Love, devotion to skateboarding can be so large that because you will become known throughout the world. That is the story boasts Tershay Nicholas, more commonly known as Nicki Diamond. It is 1998, his one-room apartment in San Francisco founded skateboarding equipment shop Diamond Supply Co. after two years of Nicks moved to Los Angeles, where the famous skateboard accessories distributor “Girl Skateboards helped Diamond Supply Co. considerable expansion - the company began to produce not only skateboarding equipment, but also t-shirts, jumpers and other accessories. A clear design direction and vision, aesthetics and the duty to develop the very highest quality products has enabled Diamond Supply Co. invade and conquer both the so-called skaters, both at the time more popular streetwear clothing worlds.It is worth noting that to ensure the quality of goods produced by the same company in Los Angeles.More
In the coming years the company grew so fast that in 2005 probably has gotten many considered a dream call from Nike. Footwear giant offered Nicks create your own iconic Nike SB Dunk Low shoes version, which debuted and stores. And Nicki reaffirmed that knows what is fresh and original. His version was created just redeemed an instant. Many shoes fans (in other words sneakerheads) can confirm that this was the best 2005 release shoes. Now in order to buy they would have to pay 10-15 times more than the original selling price. In 2006, in the heart of Los Angeles the first real Diamond Supply Co. store was opened. So far, the only place in the world for fans of the company may acquire special permission goods, while Nicki has already announced plans to open two more stores in New York and San Francisco.
For the Diamond Supply Co. appreciate not only the buyers confirmed by the fact that at the moment for it represents more than 100 professional skateboarders, which we find such familiar names as Paul Rodriguez, Eric Koston, Stevie Williams, Torey Pudwill, Nyjah Huston. Even bigger list consists of celebrities whose closets are with blue colored diamond logo clothes: Chris Brown, Rihanna, Lil Wayne, Curren $ y, Lupe Fiasco, Wale, Jay-Z, Miley Cyrus. Its hard to be all and list. In all of the Diamond Supply Co. early years was not one of the co-operation with other famous and still emerging producers - HUF, Stussy, Been Trill, DGK, Hall of Fame, Black Scale, and many others. So how can a company in such a short period of time managed to become one of the most coveted streetwear brand in the world?
Nicki says that huge success brought not only charming and distinctive product design and quality of any loyalty to their customers, in constant communication with them, hearing their opinions. That even created a popular phrase on the internet between company fans - "Diamond Life". Diamond lives reflect the people who make their dreams and desires into reality. These people inspire Diamond Supply Co. to continue to work diligently and provide the best possible products to customers.